Online news sites need hits in order to survive. But how do they do this?
Social media such as Facebook obviously seems to divert a lot of traffic to numerous online news sites however the user is only there for a short time - to read the story they clicked on - before leaving.
So how do you get a user to stay on your site? To continue to move within it and click on other published stories in your online publication??
How do you make your online news site stand out? How can you turn traditional online news into something that keeps users coming BACK?
You need to stand out of course! Repackage and present your news in a unique and totally individual way. This isn't about just including images, graphics and polls (which is helpful yes) but instead about straying from the traditional news formula.
Popular online news site Newsy has done just that.
Newsy is a multi source video news service that highlights perspective from various media outlets and packages them into concise, easy-to-digest news bites. The site analyzes and features a variety of sources, providing users with a deeper understanding of the news.
Clips are available on the web and on mobile - which means it is user friendly. Newsy analyzes how global news organizations e.g. The New York Times, Fox News Channel, The Guardian, and CNET.com cover the day's events.
Newsy.com's approach embodies a basic principle of comparative journalism: asking the same question to multiple sources and comparing their answers.
Similar to Newsy.com, popular news site Vox.com promotes itself as a pioneer in explanatory journalism, helping users to understand the news and the world around them. This is done by packaging news in detailed timelines and using in depth explanations of current events, posing and answering questions and using video graphics to assist in the story telling.
Vox explains to its users that their end goal isn’t telling you what just happened, or how they feel about what just happened - it’s making sure you understand what just happened.
This unique and totally engaging way of packaging news is incredible and stands out amongst the rest. Of course it does not suit every target demographic - some users want their news quick and fast and short - but for users who want to submerge themselves in a news topic they are passionate or interested in - then Vox is perfect.
No comments:
Post a Comment